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Perry and Bryan did a wonderful job on this volume. This is a must-have for anyone running AdWords campaigns. The book opens your eyes to many important things.The only criticism that I have is about the continuous references to the Overture's Keyword Selector Tool which has been inaccessible for almost a year now. It seems that it is already time for the authors to edit the "Ultimate Guide to Google AdWords" to rely more on Wordtracker or a similar tool.Overall, excellent job on the book, gentlemen. Quick and extremely informative read. Took me a transatlantic flight to read, and boy, did I find a number of hidden gems in it!I am still giving it a 5-star rating (regardless of that Overture comment).Thank you,Evgenii "Geno" Prussakov/Author of "A Practical Guide to Affiliate Marketing" & "Online Shopping Through Consumers' Eyes"/ |